>>>>> ad council >>>>> change the outcome

An AdCouncil Initiative to prevent diabetes in a very unexpected way. Produced by Eleanor London and directed by Elias Ressegatti, the spot brings to life in a very ominous tone, the perils of not being able to change the outcome in life with a very simple metaphor: a shark coming out of an aquarium tank.

Also created by Daniel Massih and Brendon Nafziger.