Canon - Launch EOS R — Lindsei Barros / ART

Lindsei Barros / ART

>>>>> Canon EOS R Launch

We were tasked to launch Canon’s first mirrorless camera.

We invited Jimmmy Chin and Lindsay Adler to be part of the campaign and also 16 influencers to create the first image bank made entirely by content creators.

We also created an Augmented Reality app called The aRCHIVE which lets people see the story behind the photos.

CANON054-18-007_Jimmy_Spread_Outdoor_Photographer_TRIM.jpg

Screen Shot 2020-02-14 at 11.51.12 AM.png

Screen Shot 2020-02-14 at 11.51.23 AM.png

Screen Shot 2020-02-14 at 11.52.04 AM.png

Screen Shot 2020-02-14 at 12.04.28 PM.png

Screen Shot 2020-02-14 at 12.05.48 PM.png

Screen Shot 2020-02-14 at 12.05.37 PM.png

Screen Shot 2020-02-14 at 12.50.12 PM.png

ar 2.jpg

All images below are AR activated once you download the aRchive app.

Screen Shot 2020-02-14 at 12.44.28 PM.png

Screen Shot 2020-02-14 at 12.45.04 PM.png

Screen Shot 2020-02-14 at 12.44.45 PM.png

Screen Shot 2020-02-14 at 12.44.56 PM.png

Screen Shot 2020-02-14 at 12.44.36 PM.png

Screen Shot 2020-02-14 at 12.47.29 PM.png